Crawl Before You Walk: How to Enter Asia's Markets

The next wave of international trade growth will be between US-based SMEs (small-medium enterprises) and Asia's burgeoning import markets. Does your company have what it takes? What does it take? And where can you turn for help?

This panel brings together five international business experts, from Bay Area international trade organizations that help SMEs develop international market entry strategies. Learn about foreign currency risk, international marketing, overseas channels, logistics, and more. This panel is designed to help you enter Asia's markets intelligently and with some local help to support you!

Featured Panelists:

• Jeremy W. Potash, Founding Executive Director, California-Asia Business Council (Cal-Asia), Panel Moderator
  
• Nelson Chan, Deputy Secretary, International Trade and Investment (ITI), California Technology, Trade, and Commerce Agency
  
• Michael Chapnick, Vice President of Communications and Government Affairs, Bay Area World Trade Center
  
• Roderick A. Hirsch, Oakland Export Assistance Center, U.S. Commercial Service, U.S. Department of Commerce
  
• Fazale Sharif, Director, East Bay Center for International Trade Development (EBCITD)