Executive Panel

With 33% of the world's GDP and 50% of its population, Asia has emerged as a rapidly growing force in the global economy. Due to the cultural diversity, regulatory controls, growing base of consumer power and its own set of business "rules," the multinational corporations (MNCs) find it challenging to enter the Asian market successfully. Most MNCs are reassessing their existing strategies or formulating new strategies to sustain their growth. This executive panel will feature business leaders with extensive experience with shaping strategic initiatives for Asia and deep insights into how Asia will shape the world economy over the next decade. The topics to be covered will include:

• Opportunity and risk assessment
• Market entry strategies
• Transformation of partner relationships
• Competition from local companies
• Cultural diversity and regulatory relationships

Moderator
Dr. Paul Tiffany —Haas School of Business, Senior Lecturer, Haas Business and Public Policy Group

Panelists
Mr. Tien Tzuo — Salesforce.com, Chief Strategy Officer, Senior VP
Mr. David A.M. Wallerstein— Tencent, Senior Executive Vice President - International Business
Dr. Qi Lu — Yahoo!, VP Engineering
Mr. Jouni Korhonen— Wells Fargo Bank, Senior VP, Credit Risk Architecture

Marketing

Bridging the Cultural Divide Through Effective Global Marketing
Entering global markets requires more than an excellent product. It requires a brand image with broad appeal that can be adapted to fit individual local cultures. With the growth of the middle class in such Asian countries as China and India, consumerism is on the rise and effective branding is more important than ever. Panelists will share their insights and experiences in the Asian markets, covering the following topics:

• Creation of a global brand image
• Adaptation of products/services to local markets
• Differences in culture and consumer behavior
• Growth of consumerism in Asia
• Competition between global and local brands
• Factors that lead to failure in exporting brands
• Sustainability of success

Moderator
Dr. Priya Raghubir — Haas School of Business, Marketing Group, Associate Professor

Panelists
Mr. George Koo — Deloitte & Touche, Director of Chinese Services Group
Dr. Ernest Scalberg — GLOBE Center, Founder and Director
Mr. Anthony Shore — Landor Associates, Creative Director, Naming & Writing

Investment Strategy for Asian Securities

Fundamentals affecting Asian Securities
With the dramatic growth of China and India and the resurgence of the Japanese equity market, global investors have placed more interest and focus in Asian securities. From equity, fixed income, asset-backed to other alternative types of securities, what are the underlying elements and changes that may impact securities market in Asia? Lessons learned from the Asian Financial Crisis have helped investors become more aware of the risks involved with investing in Asia. But to formulate a sound investment strategy, it is absolutely critical to look beyond historical performance numbers and huge fluctuations in money flow. Rather, one must take an in-depth view of the fundamentals that shape and affect Asian economies and markets. Panelists will offer their experience, insights and outlooks on the Asian securities market.

Moderator:
Mr. David Riedel — Riedel Research Group, Founder and President

Panelists:
Mr. Richard W George — Vx Associates, Principal
Mr. Ravin Agrawal — Passport Capital LLC, Managing Director, Passport India Fund
Mr. Jeff (Yuqing) Shen— Barclays Global Investors, Senior Investment Strategist, Principal

Private Equity and M & A

What's Hot and What's Not
Private equity and venture capital investment in Asia is at all time high. Its capital pool now stands at an unprecedented US$120 billion—with the floodgates yet to fully open. With economies such as China and India growing at 7-9% per year, Asian opportunities are very attractive. The influx of new money along with large international private equity and venture capital firms expanding their investments in Asia suggests that there are certainly opportunities that investors cannot afford to miss. The question in the minds of many investors is not why or when, but how to invest in Asia intelligently and successfully. Is Asia part of your growth strategy? If so, come, join us at the Private Equity and M&A Panel. Panelists will provide an overview of investing in Asia and the key to capitalizing on the cultural and business differences that make Asia unique.

Moderator
Sebastian Teunissen — Haas School of Business, Clausen Center for International Business and Policy, Adjunct Professor and Executive Director

Panelists
Mr. Seth R Freeman — EM Capital, CEO and Managing Director
Mr. Jonathan Wang — Burrill and Company, General Manager of Greater China
Mr. Hanson Li— The Hina Group, Vice President of Investment Banking
Mr. Ravi Bhaskaran — Fog City Capital, Partner

Game Industry

Game Industry in Asia
The global video game market is expected to expand from $21.2 billion in 2002 to $35.8 billion in 2007, with Asia/Pacific region making up the largest proportion of $12.6 billion, according to PricewaterhouseCoopers Entertainment and Media Outlook. Next generation game consoles, such as Xbox 360, Play Station 3 and Nintendo Revolution, will surely reinvigorate the gaming market, while the rising trend of broadband access and mobile phones will stimulate online and wireless video gaming. This panel will explore the opportunities in the Asian gaming market, analyzing the principal drivers of the growth and critical factors of the competition. Drawing on their extensive experience working in Asia, our panelists will compare and contrast the challenges in Asian countries, while also addressing the many opportunities and trends.

Moderator
Dr. Reza Moazzami — Haas School of Business, Operations & Information Technology Management, Lecturer

Panelists
Mr. Michael Mott — Microsoft, Director of Worldwide Finance, Business Performance and Strategy
Mr. Vincent Tong — Electronic Arts, Producer
Mr. Alexander Chung — Walt Disney Internet Group, Senior Manager Business Development
Mr. Andrew Sheppard — CNET Networks, Games and Entertainment, Manager, Business Development

Future of Multimedia

Future of Multimedia: Services and Technologies
With the advent of the 21st century, a large multimedia industry has developed. In the near future, services such as broadcasting (digital broadcasting and CATV) and the communication of video, audio and data via the Internet and other media will be integrated. Manufacturers across the globe are cooperating to create standards for various multimedia systems. As traditional media industries move toward multimedia, Asia's rising influence in driving technological innovation and its market potential have increasingly become the focus of attention.

This panel provides not only an overview of the technical trends of multimedia devices and communications, but also an observation of new services for the upcoming multimedia age. Come hear industry experts share their knowledge and perspective on multimedia services, technologies and other related issues.

Moderator
Mr. Peter Daley — Rutbery & Company, Equity Research Analyst

Panelists
Mr. Mark Knox — Toshiba, Consultant
Mr. Jason Ma — Congruent Partners LLC, Founder & CEO
Mr. George Tang — InterVideo Inc, Associate VP of Marketing
Dr. James Miller — AaaHaa!, Founder and CEO

Biotechnology

The Future of Biotech in Asia
The biotechnology industry in Asia has seen substantial growth during the past few years, and is now outpacing the growth in the US and Europe. Beyond labor cost advantages, strong governmental financial commitment, and less restrictive legislation, what else is fueling growth in Asia? Having already played a huge role in the IT revolution, Asia now has the opportunity to be a major player in biotech. Will biotechnology supplant IT has the major engine of growth in Asia?

The biotechnology panel at the Asia Business Conference will feature regional industry experts to offer insights to the following questions:

• What is fueling higher biotech industry growth in Asia?
• What are the issues affecting future growth?
• Why are VCs on the sideline?

Moderator
Ms. Reiri Kurashima— Burrill & Company, Director of Business Development
— Mitsubishi International Corp, Manager, Life Sciences, Technology and Business Development

Panelists
Dr. Yiyou Chen—Starvax International Inc, President
Dr. Guo-Liang Yu— Epitomics, Inc., President and CEO
Mr. Chris Runckel— Runckel & Associates, President
Anula Jayasuriya, MD PhD— DFJ(Draper Fisher Jurvetson), LifeSciences-India Fund, Founding Partner